Our Philosophy

By Women, For Women
We believe it takes a woman to know what a woman wants. From our founders (Ruthy and Shelli, two industry veterans), to our designers (also women), and our real-life muses (that’s you), we’re a celebration of stylish, accomplished women getting exactly what you want.

Cool Sexy Classic
Creating fashion that works for your real life is the foundation of everything we do. Our tight curations of essential looks channel forward thinking, love your body, and exude easy sophistication. Every piece is designed to go with you from day to night, mood to mood.

Just Like You
We make things for how it feels on you – not how it looks on a runway, in a catalog or on a hanger. We meticulously approach cut – so it fits like it was made for you. We work selectively with fabrics – so it skims, stretches and breathes with you. And we make as much of the collection as possible in L.A. – where we’re based. We obsess over each piece so your style can be effortless.

Our Story


We started Bailey44 in 2006 with the vision of creating a global fashion brand that celebrates the modern woman’s real life. As industry veterans, working mothers and diehard creatives, we felt the need for pieces that stylish, accomplished women can love and feel unstoppable wearing. We design for our friends, our daughters, our mothers and ourselves.

Every Bailey44 piece strikes that balance of cool and classic. Every piece honors the feminine form. And every piece is created to go with you from day to night and mood to mood. We obsess about how each garment fits and feels on the body, sourcing only the most soft and luxurious fabrics, and producing as much as we can in L.A. – where we’re based. We make a limited-edition collection every month, plus our forever favorites – Bailey44 Icons – so our woman always has something new to discover, and something she can’t wait to wear right now. Still, every piece is designed and made to be loved again and again, season to season, generation to generation.

Bailey44 has grown to be carried in over 1,200 premium stockists, including Bloomingdale’s, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Intermix and Shopbop.com. We opened our first brick-and-mortar flagship retail store at Lido Village in Newport Beach in summer 2016, followed by a second location at Westfield Century City this past spring.

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